Public Image

What You Can Do to Promote Rotary

1. Follow Us & Stay Connected

Join our growing community online and stay up to date with inspiring stories, campaigns, and updates:

facebook.com/RotarySouthPac

@rotarysouthpacific

linkedin.com/company/rotary-south-pacific

2. Spread the word

Every time you engage with our content—by liking, commenting, sharing, or reposting—you help spread Rotary’s message of service, leadership, and impact.

Use your District, Club, and personal accounts to celebrate the work we do. The stories we publish are designed to raise awareness and build curiosity about what Rotary is and why it matters.

3. Share your story

Contribute to a growing wave of authentic, meaningful storytelling. Your club’s projects and community impact deserve to be seen. We’re looking for real, powerful stories that would make someone outside Rotary stop scrolling and say: “That’s the kind of difference I want to make.”

Click this link to share your story with the Clubs in Rotary South Pacific.

Liz McDougall

Public Image Director

Liz leads the Public Image portfolio for Rotary South Pacific. As Public Image Director, she ensures the remarkable work of Rotarians across our region is seen, heard, and celebrated.

Contact

Other members of the Rotary South Pacific Public Image team include:

Stephen Knightley
Will Bassett
Gareth Hunt
Johnny Dryden

South Pacific

Until recently, each District in the South Pacific managed its own public image efforts. However, media and government structures do not align neatly with Rotary District boundaries. This has limited opportunities for broader partnerships.

The Rotary South Pacific Regional model changes that by providing:

A single voice and unified point of contact for the entire South Pacific
Stronger relationships with governments, corporations, and philanthropic trusts
Greater ability to deliver large-scale, impactful projects
A more cohesive and engaging member experience
Improved national partnerships, visibility, and brand relevance

What Clubs Can Do

Local Rotary Clubs play a crucial role in public image. By promoting your projects and programs, you raise awareness of Rotary’s impact in your community and beyond.

Channels to Use:

Traditional media – newspapers, radio, and television
Digital platforms – social media, blogs, podcasts, vlogs, and websites

For guidance and support, contact:
📧 publicimage@rotarysouthpacific.org

Public Image Strategy

1. "People of Action" Messaging
This global campaign showcases Rotary members as proactive leaders creating meaningful change. The goal is to deepen public understanding of Rotary’s impact—not just name recognition.

2. Consistent Brand Identity
Rotary provides comprehensive brand guidelines through its Brand Center, ensuring consistent use of logos, colours, and messaging at all levels—from clubs to international offices. A unified brand builds trust and recognition.

3. Storytelling and Impact
Sharing authentic, compelling stories about projects and members helps engage the public and inspire others to get involved. Stories are a powerful tool for showing Rotary’s real-world impact.

4. Multi-Channel Communication
Rotary encourages the use of diverse channels—websites, social media, press releases, events, and speaking engagements—to broaden reach and visibility.

5. Resources and Support

Rotary offers a wide range of tools, templates, and training materials to help clubs with public image activities—from creating logos to managing media.

6. Every Member Plays a Role
Every Rotary member is a brand ambassador. How we speak, act, and engage with the public all contribute to how Rotary is perceived.